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KMID : 0665420090240040401
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Korean Journal of Food Culture
2009 Volume.24 No. 4 p.401 ~ p.412
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Identification of Contract Foodservice Management Companies’ Push, Pull, and Interactive Push-Pull Factors for Internationalization by In-Depth Interview
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Lee Hyun-A
Han Kyung-Soo
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Abstract
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The aims of study were to provide basic data for the internationalization of Contract Foodservice Management Companies (CFMC) and to gain a better understanding of internal push-and-pull factors through in-depth interviews. The interviewees were managers of four large CFMCs and one small-to-medium CFMC. The non-structured interview format employed an interview guide of open-ended questions. All interviews were digitally recorded and notes were taken simultaneously by an interview assistant. The narrative data analysis involved transcription, coding, classification by categories, and content analysis. Eighty-eight codes were generated from the interview analyses, and the subordinate variables uncovered included seven push factors, eight pull factors, one interactive factor, and 10 internal dynamics. These factors will be useful in further studies of the internal operations of specific CFMCs, and more generally, the practical condition of the industry.
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KEYWORD
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Internationalization, CFMC (Contract Foodservice Management Company), push factors, pull factors, push-pull interactive factors, in-depth interview
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